A Sampling
Loyalty, Loyalty, Loyalty
November 19, 2024
Stop selling, start connecting.
Everyone’s over the “always online” life, and the savviest brands are catching on. Enter Bumble x Puma, teaming up for a singles-only run in Bangalore right before Singles’ Day (because, you know, swiping isn’t exactly cardio). It’s the anti-app meetup we didn’t know we needed. Skincare brand Astrid joined the party too, declaring a Sleepover Weekend to nudge us into old-school, face-to-face hangouts with pampering kits as the cherry on top. Heineken took things further with The Boring Mode app, which literally blocks your notifications so you can actually engage at parties without being glued to your screen like a zombie. The point is, brands that help us connect IRL are the ones we end up trusting in those big, meaningful moments — the kind of loyalty you can’t buy with a promo code. It’s emotional loyalty, and it’s stickier than anything a clever ad campaign can deliver.
THERE'S MORE TO THIS STORY, READ THE REST HERE
But wait, there's more...
November 12, 2024
November 05, 2024
October 29, 2024
October 24, 2024
October 15, 2024
October 08, 2024
October 01, 2024
September 27, 2024
September 24, 2024
September 18, 2024
September 17, 2024
September 10, 2024
September 03, 2024
August 27, 2024
August 20, 2024
August 13, 2024
August 06, 2024
July 30, 2024
July 23, 2024
July 16, 2024
July 09, 2024
July 02, 2024
June 25, 2024
June 18, 2024
June 11, 2024
June 04, 2024
May 21, 2024
May 14, 2024
May 07, 2024
April 30, 2024
April 23, 2024
April 16, 2024
April 09, 2024
April 02, 2024
March 26, 2024
March 19, 2024
March 12, 2024
March 06, 2024
February 27, 2024
February 21, 2024
February 13, 2024
February 06, 2024
January 30, 2024
December 12, 2023
December 05, 2023
November 29, 2023
November 21, 2023
November 14, 2023
November 07, 2023
October 31, 2023
October 24, 2023
October 17, 2023
October 10, 2023
October 03, 2023
September 26, 2023
September 19, 2023
September 12, 2023
September 05, 2023
August 29, 2023
August 22, 2023
August 15, 2023
August 08, 2023
August 01, 2023
July 25, 2023
July 18, 2023
July 11, 2023
July 05, 2023
June 27, 2023
June 20, 2023
June 13, 2023
May 30, 2023
May 23, 2023
May 15, 2023
May 08, 2023
May 01, 2023
April 25, 2023
April 18, 2023
April 11, 2023
April 04, 2023
March 28, 2023
March 21, 2023
March 14, 2023
March 07, 2023
February 28, 2023
February 21, 2023
February 14, 2023
February 07, 2023
January 24, 2023
463 Seventh Avenue, Suite 1102
New York, NY 10018
hello@collerdavis.com
© 2024 Henry Doneger Associates, inc.