The almost 100-year-old archive of consumer, culture, style, and brand history in our possession – a sight to behold, consider this an invite if you haven't seen the 1927-today archives of The Tobe Report – prove there are no new ideas. Full stop. But there is original thinking and creativity, and we believe in and encourage this with all our energy. At CD & Co., we're trained to observe, assess, and apply information from all sources, time frames, and disciplines to move the narrative forward and keep our followers relevant. And lately, we've noticed fresh takes on past tactics that make sense for the future. So, this week, we draw your attention to some movements to be aware of regardless of your industry. Evidence that the "everything old is new again" adage should be taken seriously.

Can MTV save television?

Listening to the Who Killed the Video Star: The Story of MTV podcast, released this year, we couldn't help but think this could be a masterclass in status quo-shaking for any industry, but certainly the television networks and streaming services. It's worth a listen to reminisce, yes, but more importantly, to inspire innovation and culture-catching techniques. The founding MTV team, untrained in making television, capitalized on a consumer desire that only they were paying attention to, winning the loyalty of an entire generation and giving them the respect they craved. The dynamics they observed about the music business and the music customer were eye-opening and incited change in ways you would not expect. The eight-episode podcast hosted by former MTV VJ Dave Holmes, chronicling the rise and fall, is worth a listen and some serious note taking.

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