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Presentation Packs a Punch

August 20, 2024

New generations, new design directions.

What are the youths leaving behind? Ankle socks and stale branding. It’s time to embrace chaos, err on the slightly unhinged, and welcome back the maximalist aesthetic. According to the 2024 Logo Trend Report, whimsical, irregular, bloated, rounded, and wavy fonts and graphics are what Gen ZA is craving in brand appeal. Particularly popping for this consumer, stickers (or sticker-esque designs) and smiley faces worked into logos and messaging. Attracting a younger cohort, who incidentally is heavily consuming beauty and food items (read: primarily packaged product lines), calls for a quick freshness check of your design assets. As prophesied in CD & CO.s 2022 Report Gen Z's ABCs, and again in our January 2024 Report The Kids Are Not Alright, the notion of visual identity is getting more “adorkable.” The Co. recommends shaking off conventional branding tropes, including relieving the logo of its backbone status. Experiment with design range, mark treatments, logo variations, and color usage. And by all means, pull out the stops where fonts are concerned. Digital bank Up is a shining example of a brand mastering this new fluidity. Their use of bright, zany colors, playful brand characters, and dynamic motion design not only resonates deeply with Gen Z but also sets a new standard in engaging and amusing brand experiences. They've transformed the typically staid finance sector into a vibrant and inviting playground, perfectly capturing the spirit of innovation and personality that today's consumers seek.

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Good Questions?

August 13, 2024

Olympic Standings

August 06, 2024

Behaviors Turn To Businesses

July 30, 2024

Countryside Obsession & Overtourism

July 23, 2024

The Influencer Echo Chamber

July 16, 2024

Fragrance & Flavors

July 09, 2024

Tech Touch Ups

July 02, 2024

It’s All Greece to Us

June 25, 2024

Hamptons Highlights

June 18, 2024

A Sweet Tooth & Dental Care 2.0

June 11, 2024

Seoul-Searching

June 04, 2024

Salone del Mobile: Part 3

May 21, 2024

Salone del Mobile: Part 2

May 14, 2024

Salone del Mobile: Part 1

May 07, 2024

Paris with a capital P

April 30, 2024

Group Activities & Plant-Based Gateways

April 23, 2024

Interior Updates

April 16, 2024

In-House Influencers

April 09, 2024

Attention-Seeking Strategies

April 02, 2024

Trends to Trust

March 26, 2024

Connection Course Correction

March 19, 2024

Millennials: where are they now?

March 12, 2024

The Culture of Subcultures

March 06, 2024

Climate Creativity

February 27, 2024

Country Roads

February 21, 2024

Homesteading Girl-Bosses

February 13, 2024

Tech Talk

February 06, 2024

Three Next Big Things

January 30, 2024

The Gifting Awards

December 12, 2023

Entertainment Industry Updates

December 05, 2023

Upstate Itinerary

November 29, 2023

Personal growth parties & Mr. Taylor Swift

November 21, 2023

Five Next Big Things

November 14, 2023

E-Bike Opportunities

November 07, 2023

Spooky technology and record Skims sales.

October 31, 2023

Middle America and interoperability.

October 24, 2023

Oyster season and ice bath addictions.

October 17, 2023

Cringe it-brands and commercial anxiety.

October 10, 2023

Bridesmaid burnout and home economics.

October 03, 2023

Fast Company Findings

September 26, 2023

Paris Design Week

September 19, 2023

Munich Musings

September 12, 2023

Retro living and artificial surfing.

September 05, 2023

Gas stations, small homes, and a good ol' office

August 29, 2023

New romance, New England, no morals.

August 22, 2023

Gen Z’s quarter-life crisis and collectibles craze.

August 15, 2023

Jell-O, dolls, and religion return

August 08, 2023

Ralph reborn, peak produce season, and the circus is in town

August 01, 2023

Peak Pickles

July 25, 2023

Big female energy drinks.

July 18, 2023

Nostalgic IPs never end.

July 11, 2023

Fresh findings from Paris.

July 05, 2023

Tourist traps' ironic allure.

June 27, 2023

Shopping's existential crisis.

June 20, 2023

Rising tides for surf culture.

June 13, 2023

Fashion’s foot fetish.

May 30, 2023

Micro clout beats follower count.

May 23, 2023

The dupe culture wars.

May 15, 2023

PMS and EDM.

May 08, 2023

Cruises’ Gen Z era.

May 01, 2023

Vegas and mahjong

April 25, 2023

Boob jobs and Judy Blume.

April 18, 2023

Condiments and Gwyneth’s $1 win.

April 11, 2023

Pasta as creative direction.

April 04, 2023

We took our talents to Texas for SXSW

March 28, 2023

Weddings’ glow-up.

March 21, 2023

Scream queens and F1 fangirls.

March 14, 2023

Rock stars and english majors.

March 07, 2023

Sleep sells.

February 28, 2023

A Goop-ified hospital giftshop.

February 21, 2023

The best Super Bowl strategies.

February 14, 2023

Kinky fashion and dupe culture.

February 07, 2023

Hikers, bikers, and ravers, on my!

January 24, 2023

The brandland business model.

January 17, 2023

Laissez-faire fashion and religious retail.

January 10, 2023

Postpartum products and anti-aviation travel.

December 20, 2022

Self-care climate control and sassy snacks.

December 13, 2022

The great sardine surge.

December 06, 2022

Sad beige baby rooms.

November 29, 2022

“Sciura” chic and sexy solar design.

November 22, 2022

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Coller Davis and Co.

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