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Fans These Days

October 29, 2024

Fans impact economies.

We find ourselves in an era where individual identities are increasingly shaped by the brands we embrace, the music we enjoy, the movies we watch, and the games we play. Our consumption choices are integral to our sense of self, leading to a heightened willingness to invest in experiences and products that hold significant economic potential. Take "Swiftonomics," for example—cities and even countries, like Singapore, have recognized that passionate fan bases can dramatically boost local economies, with studies showing that such events can rival the economic impact of hosting a Super Bowl. Not to mention the impact on the brands both officially and unofficially affiliated with Taylor Swift - the NFL hit a new peak of viewership since she has been attending games. Meanwhile, exclusive experiences like the Wayne Enterprise Experiences cater to ultra-wealthy fans eager to immerse themselves in their favorite narratives, such as Batman and Bruce Wayne, often paying a premium to embody the essence of the character or lifestyle. This intense willingness to spend underscores the immense value in engaging with microtribes—those niche communities that not only share common interests but also wield the economic power to transform local markets (more on these microtribes later in our newsletter). We’ve waxed poetic on how certain IPs and licenses scratch that nostalgic or of-the-moment itch and have the power to generate cross-pollinated excitement, but the secret sauce lies within operational optimization (read: staying nimble and quick) and keeping a finger on the cultural pulse (luckily, we can help you with this one).

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But wait, there's more...

Theoretically Speaking

October 24, 2024

Global-Crafting, The Narrative

October 15, 2024

Progress Report: Food & Beverage

October 08, 2024

Be There For Me

October 01, 2024

Make It Stop

September 27, 2024

Bring It Back

September 24, 2024

NYFW is now NYBW: Part Two

September 18, 2024

NYFW is now NYBW: Part One

September 17, 2024

Burning Man Burns

September 10, 2024

Clean Sweep

September 03, 2024

Relationship Advice

August 27, 2024

Presentation Packs a Punch

August 20, 2024

Good Questions?

August 13, 2024

Olympic Standings

August 06, 2024

Behaviors Turn To Businesses

July 30, 2024

Countryside Obsession & Overtourism

July 23, 2024

The Influencer Echo Chamber

July 16, 2024

Fragrance & Flavors

July 09, 2024

Tech Touch Ups

July 02, 2024

It’s All Greece to Us

June 25, 2024

Hamptons Highlights

June 18, 2024

A Sweet Tooth & Dental Care 2.0

June 11, 2024

Seoul-Searching

June 04, 2024

Salone del Mobile: Part 3

May 21, 2024

Salone del Mobile: Part 2

May 14, 2024

Salone del Mobile: Part 1

May 07, 2024

Paris with a capital P

April 30, 2024

Group Activities & Plant-Based Gateways

April 23, 2024

Interior Updates

April 16, 2024

In-House Influencers

April 09, 2024

Attention-Seeking Strategies

April 02, 2024

Trends to Trust

March 26, 2024

Connection Course Correction

March 19, 2024

Millennials: where are they now?

March 12, 2024

The Culture of Subcultures

March 06, 2024

Climate Creativity

February 27, 2024

Country Roads

February 21, 2024

Homesteading Girl-Bosses

February 13, 2024

Tech Talk

February 06, 2024

Three Next Big Things

January 30, 2024

The Gifting Awards

December 12, 2023

Entertainment Industry Updates

December 05, 2023

Upstate Itinerary

November 29, 2023

Personal growth parties & Mr. Taylor Swift

November 21, 2023

Five Next Big Things

November 14, 2023

E-Bike Opportunities

November 07, 2023

Spooky technology and record Skims sales.

October 31, 2023

Middle America and interoperability.

October 24, 2023

Oyster season and ice bath addictions.

October 17, 2023

Cringe it-brands and commercial anxiety.

October 10, 2023

Bridesmaid burnout and home economics.

October 03, 2023

Fast Company Findings

September 26, 2023

Paris Design Week

September 19, 2023

Munich Musings

September 12, 2023

Retro living and artificial surfing.

September 05, 2023

Gas stations, small homes, and a good ol' office

August 29, 2023

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