Hot takes, early calls and astute observations, carefully curated.
SubscribeSeptember 03, 2024
The cleaning supply industry was an early target for the climate crisis and its environmental impact. Course correcting accordingly, big brands were born. As for the consumer, buying Seventh Generation cleaning products and the like was an easy fix and a step in the right direction for getting the chemicals out of the home and laundry and, subsequently, the septic and sewer systems. Now, we're making note of more provincial practices kicking in and doubling down on the effort to clear contaminants out of the cleaning process. Holding hands with homemaking's cool cousin homesteading, old-school cleaning agents, products, tools, and solutions are making a comeback. CD & Co. favorite, Boston General Store, features a complete section online and IRL for well-made brushes, bottles, soaps, and even clothes pins, with organic or vegan ingredients and materials, to help conscious consumers revert to homecare with a smaller footprint (but maybe a little more elbow grease). Complementing this consumption cut, a full department of sewing and mending items and an array of glass storage for the kitchen have a distinct returning-to-simpler-times message. Can cleaned-up be zhuzhed-up? Preston Lane would argue yes, with a line of luxurious home cleaning and care products, free of harsh chemicals and 1400+ ingredients banned in Europe. Knowing these chemicals are not restricted in the states is enough evidence for us to get tidying up.
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