The Relevancy Read

Our weekly digest

Hot takes, early calls and astute observations, carefully curated.

Subscribe
A Sampling
A Sampling

Trends to Trust

March 26, 2024

The Kids Are Not Alright

Perhaps the most depressing narrative in the media is the widespread decline of kids’ and young adults’ health and wellbeing. In addition to alarmingly poor mental health, Gen Z is more lonely and friendless than ever, dating less, having less sex, and is less interested in having kids than previous generations. Smartphones and social media the common denominator, Psychologist Jonathan Haidt argues for returning to phone-free childhoods in a recent feature in The Atlantic. This is not so far-fetched, as consumers have already set this movement in motion (see our previous discussion of modern Luddites).

What does this mean for brands and businesses?

• Don’t rely on social media marketing

• Revive the joy and serendipity of in-person shopping and discovery

• Bet on IRL events that connect people over like-minded interests

• Bring back analog products and phone-free activities


Need more inspiration? Download our report, The Kids Are (Not) Alright.


THERE'S MORE TO THIS STORY, READ THE REST HERE

But wait, there's more...

Connection Course Correction

March 19, 2024

Millennials: where are they now?

March 12, 2024

The Culture of Subcultures

March 06, 2024

Climate Creativity

February 27, 2024

Country Roads

February 21, 2024

Homesteading Girl-Bosses

February 13, 2024

Tech Talk

February 06, 2024

Three Next Big Things

January 30, 2024

The Gifting Awards

December 12, 2023

Entertainment Industry Updates

December 05, 2023

Upstate Itinerary

November 29, 2023

Personal growth parties & Mr. Taylor Swift

November 21, 2023

Five Next Big Things

November 14, 2023

E-Bike Opportunities

November 07, 2023

Spooky technology and record Skims sales.

October 31, 2023

Middle America and interoperability.

October 24, 2023

Oyster season and ice bath addictions.

October 17, 2023

Cringe it-brands and commercial anxiety.

October 10, 2023

Bridesmaid burnout and home economics.

October 03, 2023

Fast Company Findings

September 26, 2023

Paris Design Week

September 19, 2023

Munich Musings

September 12, 2023

Retro living and artificial surfing.

September 05, 2023

Gas stations, small homes, and a good ol' office

August 29, 2023

New romance, New England, no morals.

August 22, 2023

Gen Z’s quarter-life crisis and collectibles craze.

August 15, 2023

Jell-O, dolls, and religion return

August 08, 2023

Ralph reborn, peak produce season, and the circus is in town

August 01, 2023

Peak Pickles

July 25, 2023

Big female energy drinks.

July 18, 2023

Nostalgic IPs never end.

July 11, 2023

Fresh findings from Paris.

July 05, 2023

Tourist traps' ironic allure.

June 27, 2023

Shopping's existential crisis.

June 20, 2023

Rising tides for surf culture.

June 13, 2023

Fashion’s foot fetish.

May 30, 2023

Micro clout beats follower count.

May 23, 2023

The dupe culture wars.

May 15, 2023

PMS and EDM.

May 08, 2023

Cruises’ Gen Z era.

May 01, 2023

view more

Ready to smarten your strategies?

Work with us
Get in Touch
Subscribe to the Relevancy Report

463 Seventh Avenue, Suite 1102
New York, NY 10018
hello@collerdavis.com

InstagramLinkedIn
Coller Davis & Co.

© 2024 Henry Doneger Associates, inc.