A Sampling
The Influencer Echo Chamber
July 16, 2024
Influencers Influence Other Influencers
Some big-name influencers are making small-time moves. What do we mean by that? We're noticing that prominent players pinpoint particular audiences rather than the greater masses. Here, celebrities are seemingly courting other celebrities or anointed personalities, creating a more insulated community. The most understandable illustration, "nepo babies" is becoming a tool for parents to one-up each other; the new coming-out ball, if you will. But to what end? Vogue World also had us asking, "Who is this for?" Does the extravagant event have any impact on the public, or is it simply dinner and a show for the in-crowd to enjoy? These questions open up broader queries about influencer marketing at large. How can we pivot from ostentatiously aspirational to actually authentic?
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