1. DATA, DATA, AND MORE DATA

Every event, activation, installation, and exhibit has the opportunity to collect a list of attendees names, emails, and other useful information. This bolsters brands’ CRM initiatives, helps expand into new consumer segments and business categories; for potential brand fans and customers, the chance to hear more about the work, products, and interactions of the brands they find interesting and inspirational. It’s a win-win in a world that doesn’t flinch at giving up personal information. No doubt collecting data, Google, in partnership with Chomasonic, drew crowds with their multi-sensory exhibit ‘Making Sense of Color’. The experience “reimagines the pervasive impact of color in everyday life and shows how thoughtful design can profoundly alter our sensory experience of the world.”

2. EXPOSURE TO NEWNESS, CREATIVITY, AND INSPIRATION

The crux of our Salone del Mobile reporting is the level of creative expression that is on display for all, and how important this will be for the success of all industries going forward. It levels up the discussion, imagination, and output of all those in design-related fields, as well as the attendees, the local businesses that join in, and the collaborators that learn from one another through the process. It may be the purest form of originality available for thought-starting now that Fashion Weeks have become coordinated efforts in PR and orchestrated influence. David Lynch’s unlikely involvement proves the point. Titled ‘A Thinking Room’, the installation was literally and figuratively an exercise in encouraging independent ideas and revelations.

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