After reports of an upcoming task and errands service called “Chore” surfaced

Uber is quietly becoming a one-stop-shop as consumers grow fatigued by too many apps and options. After reports of an upcoming task and errands service called “Chore” surfaced, they announced package returns ahead of the holidays and a new UK feature for users to book flights directly on the app through online travel agent Hopper.

After reports of an upcoming task and errands service called “Chore” surfaced, they announced package returns ahead of the holidays and a new UK feature

Hypebeasts are getting skewered online.

The accelerated trend-to-meme pipeline makes chasing “cool” a tricky game. Spotted on Instagram, a “2016 Streetwear Hypebeast” Halloween costume mocks the style archetype, declaring Off-White, Yeezy’s, Normcore hoodies, and APC skinny jeans dead. RIP. GQ Magazine features the creator of hyper-regional meme account @nolitadirtbag, explaining the sensationalism behind NYC’s comically gentrified downtown scene and its hypebeast-adjacent inhabitants. Where trends simply used to fade, now they go up in flames. Tracking lifecycles is mission critical to brand relevance.

Stepping out in your underwear goes from bad dream to fashion statement.

While underwear-as-outerwear is nothing new, unabashed attitudes drive the concept towards bolder experimentation. Both Bella Hadid and Kylie Jenner amp up the micro trend, wearing nothing but tighty-whities as bottoms. While Bella opts for a more casual look, matching her undies back to a leather jacket and Uggs, Kylie elevates the look in head-to-toe Loewe. Designer Thomas Finney’s collection of brief-shaped bags and leather goods takes it further. As trends move faster and grow more niche, embrace unconventional pairings and edgier ideas that cut through the noise. Anything goes!

Death is knocking on the mental health movement’s door.

Grief is freed from the self-help aisle as businesses advance mental health propositions. Danish health studio Post Service positions grief as a catalyst for growth, treating symptoms of loss through art, design, mindfulness, and wellness techniques in private sessions and group workshops. In the media landscape, new projects air out the uncomfortable topic, from Dan Levy’s Netflix comedy Good Grief to Anderson Cooper’s CNN podcast All There Is.

Elevated "basic" holiday scents prove commerciality and high design can coexist.

Diptyque and Soft Services offer chic iterations of the pumpkin-spice-everything products oversaturated in mass markets. Glossier and Swiss Miss’s hot chocolate-themed collaboration includes a G-shaped marshmallow bath bomb, cocoa lip gloss, and a campfire-style mug, all refined in retro aesthetics.

Convenience and algorithms made shopping boring. Enter serendipity as strategy.

Cactus Flea Market and McDonalds’ collaborative Adult Happy Meal features a surprise limited-edition collectible in each package. MSCHF spices things up with Key4All, a Grand Theft Auto-like experience where everyone gets a key to the same car (parked in an undisclosed location) and races to find it first. Inspiration for an IRL initiative, social platform 222 asks users to attend events where they know no one and let fate run its course. How can you create more spontaneous customer journeys?