The Relevancy Read

Our weekly digest

Hot takes, early calls and astute observations, carefully curated.

Subscribe
A Sampling
A Sampling

Millennials: where are they now?

March 12, 2024

1. Being basic and owning it.

Shaming Millennials for being basic, Gen Z made individuality and off-beat aesthetics their battle cry. Now older and set in their ways, Millennials lean into this basic-dom happily. Note comedy podcast and YouTube show The Toast proudly sticking to its Millennial aesthetic roots with classic pale pink and banana leaf wallpaper, plus tentacle brands like canned Aperol Spritzand a book club. In fashion, interest in classics and familiar comforts boosts the appeal of straight-down-the-fairway brands like J.Crew and Abercrombie—think: Taylor Swift’s average-as-best style as aspiration.

2. Stretching their dollars.

Despite technically earning higher incomes than previous generations, Millennials are struggling to afford necessities like housing due to the rising cost of living and imprudent lifestyle choices. Disruptor brands like Quince and Blackbird are catering to the have-your-cake-and-eat-it-too mentality. Quince delivers at-cost fashion from name-brand factories, while Blackbirdallows users to earn airline-like points, status, and perks for dining out at buzzy restaurants.

There's more to this story ... read it here.

But wait, there's more...

The Culture of Subcultures

March 06, 2024

Climate Creativity

February 27, 2024

Country Roads

February 21, 2024

Homesteading Girl-Bosses

February 13, 2024

Tech Talk

February 06, 2024

Three Next Big Things

January 30, 2024

The Gifting Awards

December 12, 2023

Entertainment Industry Updates

December 05, 2023

Upstate Itinerary

November 29, 2023

Personal growth parties & Mr. Taylor Swift

November 21, 2023

Five Next Big Things

November 14, 2023

E-Bike Opportunities

November 07, 2023

Spooky technology and record Skims sales.

October 31, 2023

Middle America and interoperability.

October 24, 2023

Oyster season and ice bath addictions.

October 17, 2023

Cringe it-brands and commercial anxiety.

October 10, 2023

Bridesmaid burnout and home economics.

October 03, 2023

Fast Company Findings

September 26, 2023

Paris Design Week

September 19, 2023

Munich Musings

September 12, 2023

Retro living and artificial surfing.

September 05, 2023

Gas stations, small homes, and a good ol' office

August 29, 2023

New romance, New England, no morals.

August 22, 2023

Gen Z’s quarter-life crisis and collectibles craze.

August 15, 2023

Jell-O, dolls, and religion return

August 08, 2023

Ralph reborn, peak produce season, and the circus is in town

August 01, 2023

Peak Pickles

July 25, 2023

Big female energy drinks.

July 18, 2023

Nostalgic IPs never end.

July 11, 2023

Fresh findings from Paris.

July 05, 2023

Tourist traps' ironic allure.

June 27, 2023

Shopping's existential crisis.

June 20, 2023

Rising tides for surf culture.

June 13, 2023

Fashion’s foot fetish.

May 30, 2023

Micro clout beats follower count.

May 23, 2023

The dupe culture wars.

May 15, 2023

PMS and EDM.

May 08, 2023

Cruises’ Gen Z era.

May 01, 2023

Vegas and mahjong

April 25, 2023

Boob jobs and Judy Blume.

April 18, 2023

Condiments and Gwyneth’s $1 win.

April 11, 2023

Pasta as creative direction.

April 04, 2023

We took our talents to Texas for SXSW

March 28, 2023

Weddings’ glow-up.

March 21, 2023

Scream queens and F1 fangirls.

March 14, 2023

Rock stars and english majors.

March 07, 2023

Sleep sells.

February 28, 2023

A Goop-ified hospital giftshop.

February 21, 2023

The best Super Bowl strategies.

February 14, 2023

Kinky fashion and dupe culture.

February 07, 2023

Hikers, bikers, and ravers, on my!

January 24, 2023

The brandland business model.

January 17, 2023

Laissez-faire fashion and religious retail.

January 10, 2023

Postpartum products and anti-aviation travel.

December 20, 2022

Self-care climate control and sassy snacks.

December 13, 2022

The great sardine surge.

December 06, 2022

view more

Ready to smarten your strategies?

Work with us
Get in Touch
Subscribe to the Relevancy Report

463 Seventh Avenue, Suite 1102
New York, NY 10018
hello@collerdavis.com

InstagramLinkedIn
Coller Davis & Co.

© 2024 Henry Doneger Associates, inc.