March 19, 2024
Consumers and brands alike are rebuilding the infrastructure of pre-social-media society, from 9-5 desk careers to offline communication and intergenerational living. Influencer flight to corporate life is in full swing as content creators recognize the psychological detriments of commodifying one's life and always being "on." TikTok star Ana Wolfermann recently spoke out, hoping to trade her 1-million followers for a regular job. As other influencers glorify the 9-5 grind and consumers report higher rates of happiness without smartphones, expect career aspirations to shift from creator to corporate. The desire for normalcy extends to community living. In Japan, home goods brand Muji is tackling loneliness by refurbishing intergenerational middle-class housing projects to attract young residents, featuring social events with older residents.
March 12, 2024
March 06, 2024
February 27, 2024
February 21, 2024
February 13, 2024
February 06, 2024
January 30, 2024
December 12, 2023
December 05, 2023
November 29, 2023
November 21, 2023
November 14, 2023
November 07, 2023
October 31, 2023
October 24, 2023
October 17, 2023
October 10, 2023
October 03, 2023
September 26, 2023
September 19, 2023
September 12, 2023
September 05, 2023
August 29, 2023
August 22, 2023
August 15, 2023
August 08, 2023
August 01, 2023
July 25, 2023
July 18, 2023
July 11, 2023
July 05, 2023
June 27, 2023
June 20, 2023
June 13, 2023
May 30, 2023
May 23, 2023
May 15, 2023
May 08, 2023
May 01, 2023
April 25, 2023
April 18, 2023
April 11, 2023
April 04, 2023
March 28, 2023
March 21, 2023
March 14, 2023
March 07, 2023
February 28, 2023
463 Seventh Avenue, Suite 1102
New York, NY 10018
hello@collerdavis.com
© 2024 Henry Doneger Associates, inc.